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Could Tebow-mania cost Jockey big? In a perfect world, yes.
The outfit made Tebow an endorser in 2010, long before he started in the NFL, with its release of a Chosen One snapshot that July prompting “multiple small orgasms” according to one Jockey Facebook fan. Now, however, the firm is offering $1 million in prizes if the Broncos win the Super Bowl — a contest it’s teasing with lingering looks at Timmy flesh.
Earlier this week, Jockey debuted a new shot of Tebow on its home page — and unlike previous images, this one features him sans T-shirt:
In addition, the company released a new video, on view below, in which Tebow enters a locker room in only his drawers, featured in this closeup ass shot… …before he slowly, sensuously pulls on his T and approaches the camera, at which point he thanks Jockey for the “support.”
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Could that term be meant in more ways than one? Perish the thought!
As for the contest, it works like this: Anyone who shops online at Jockey.com or clicks on a link accessible here through February 5 is automatically entered into the Tebow contest. If the Broncos win the Super Bowl, one person will be awarded with $15,000, while everyone else will receive a $25 Jockey gift card.
A pretty safe bet? Oh, ye of little faith.
In the meantime, Jockey is pushing the Twitter hashtag #IfTebowWins and encouraging folks to tweet what they’ll do if things get super in these parts. Some recent examples:
Let’s hope Tebow doesn’t throw this Saturday’s game just to prevent the agony this last guy’s signed up for. Check out the video here:
Follow and like the Michael Roberts/Westword Facebook page.
More from our Sports archive: “Tim Tebow can’t wear 3:16 eye black, so he throws for 316 in win.”
