Reader: Chris “Birdman” Andersen’s freakish persona is good marketing

Last week's post featuring Chris "Birdman" Andersen memes, published after we learned the year-old Internet Crimes Against Children investigation into his activities is still open, inspired readers to weigh in on, among other things, his unusual look. One reader sees his ink-happy style as an attention-getter that's worked...
By Michael Roberts
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Last week’s post featuring Chris “Birdman” Andersen memes, published after we learned the year-old Internet Crimes Against Children investigation into his activities is still open, inspired readers to weigh in on, among other things, his unusual look. One reader sees his ink-happy style as an attention-getter that’s worked.

D.j. Horton writes:

Why wouldn’t he get all of these tattoos? He is a mediocre player and look at how much press he gets, mostly because of his looks. It’s not like he is ever getting a real job after the NBA anyway. He’s got to make money while he can, and creating a persona is a lot easier than becoming relevant with his skills.

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Michael Roberts began his career with Westword in 1990 as music editor. In 1999, he took on a new role, full-time media reporter, as author of a column called The Message. In 2008, he became the lead writer for Westword‘s news blog, The Latest Word, a position he held until January 2023. Michael continues to freelance for Westword, covering everything from business to sports and the media; he also contributes to Jazziz, a national music magazine. He holds a bachelor’s degree from what is now Colorado Mesa University and master’s degrees from the University of California, Los Angeles, and Northwestern University.

michaelrobertscolo@gmail.com

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