Crocs and the Crushed Toe Look

Just in time for the summer rush, Crocs is going to start warning customers about the dangers of riding an escalator while wearing their flimsy, colorful plastic footwear. Avid readers will recall that we issued an appropriately Cassandra-like alert on gruesome Croc-related escalator accidents more than a year ago.

Crocs plans to tag its ungainly boat shoes with an advisement about avoiding situations in which “shoe entrapment can occur.” Presumably this will help small children from getting mangled by dangling their crayon-colored shoesies too close to the sides of the conveyance.

Now if only the company would issue a similar warning to wide-eyed investors who’ve been taking a tumble on their Crocs stock.

–Alan Prendergast