Seen: Rockmount Ranch Wear on Hannah Montana

It’s not the first sighting and it won’t be the last, but Steve Weil of Rockmount Ranch Wear says the recent appearance of a Rockmount shirt on a new episode of Hannah Montana is notable because it crosses the age barrier. Miley Cyrus’s real-life dad, Billy Ray Cyrus, who plays Robby Stewart on the show, sported what Weil calls “one of our coolest vintage embroideries”: shirt No. 6706 with Hawaiian floral hand chenille. Weil didn’t see the episode himself, but his son did: “My kid said, ‘Yeah I thought that it might be our shirt, but I see them all the time.'” So blasé. Still, Weil adds, “It’s nice to know that something from Denver actually influences Hollywood.”