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The phrase “say my name” may get you slapped at a bar under normal circumstances, but today it could net you a free Sweet Jim Beam Bacon Swiss burger at Red Robin. That’s because on December 4, participating locations of Red Robin will give a free burger to anyone whose name is “Jim” — or something like that. This is the second year for the Jim Day promotion; last year the Denver-based chain served 25,000 free Jim Beam burgers.
See also: –Red Robin does the time warp — with burgers from the past –Red Robin’s Burger Works: Rise of the machine –Red Robin’s “Cry Baby” and “Fiery Ghost” burgers: Where’s the fire?
The “Jim Day” promotion calls for giving a free Jim Beam burger to any customers with the names Jim, Jimmy, James, Jamie…or something close. How close?
I asked Red Robin’s Cristin Johnson for the weirdest variation on the name “Jim” that would still garner a gratis burger. “We invite anyone with the name Jim, Jimbo, Jimmy, James, Jamie and others with a similar name to come in for a free burger on Jim Day,” she says. “We enable our restaurants to use their best judgment on which Jim monikers they will accept.”
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The possibilities are endless. And apparently the Jim promotion extends to anyone who happens to live on Jim Street as well.
Of course, there’s some fine print: Customers wanting to take advantage of the Jim Day burger offer have to dine in, and will need to verify their “Jim” status with a photo I.D. and/or proof of address.
In return, a qualified Jim-ish customer will receive the Jim Beam burger: a beef patty topped with hardwood-smoked bacon, caramelized bourbon onions, melted Swiss cheese and a sweet Jim Beam bourbon glaze, on a garlic-butter toasted brioche bun.
With a deal like that, I had to ask Johnson what other name-burger promotions were in store. How about a “Jennifer Day,” for example?
“We have been doing more event days around quirky events like Jim Day, so you never know,” she says. A ‘Jennifer day’ could be held in the future.”
I’ll be waiting.
