Audio By Carbonatix
Denver-based Dixie Elixirs & Medibles has been producing medical marijuana-infused sodas since 2009, but recently the company decided it was time for a facelift. Last month, the company unveiled seven new flavors of its THC bubbly: Sparkling Pomegranate, Sparkling Mandarin, Sparkling Grapefruit, Sparkling Blueberry, Sparkling Red Currant, Sparkling Peach and Old Fashioned Sarsaparilla.
Up till then, the label had only been offering plain-Jane flavors such as lemonade, sweet tea, pink lemonade, strawberry, orange, grape and root beer.
Dixie Elixirs has also adopted a new logo, launched a new ad campaign, rolled out re-branded product packaging featuring medicinal reporting and high-tech QR bar-coding, released a THC food line and retained the services of Vladimir Jones, one of Denver’s most prominent PR firms.
Have the changes made a difference? Dixie Elixers reps note they’ve been mentioned in Time magazine twice in two months, and that they will soon be featured on CNBC’s Squawk Box business program.
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Impressive, but one important question still remains: Does the stuff actually taste good?
More from our Marijuana archive: “Bong porn: See photos of pieces by glass master Wes Richards, creator of Caregivers Cup trophy.”
