Sports

Tiger Woods “Unfaithful” art project goes global

It wasn't quite pop art, but close -- and readers and viewers everywhere are chugging it down. This weekend, Channel 9 reported about bottles of Gatorade on local store shelves featuring a photo of Tiger Woods and his wife and the word "Unfaithful" -- an art project pulled off by...
By Michael Roberts
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It wasn’t quite pop art, but close — and readers and viewers everywhere are chugging it down.

This weekend, Channel 9 reported about bottles of Gatorade on local store shelves featuring a photo of Tiger Woods and his wife and the word “Unfaithful” — an art project pulled off by Longmont’s Jason Kay and an unnamed buddy. Extra bonus: Humorless federal investigators were looking into the matter as “a possible tampering or adulteration case.”

And now? The story is everywhere, including American news outlets such as USA Today and international pubs like England’s Mirror and the Canadian Press. Andy Warhol would be proud.

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Michael Roberts began his career with Westword in 1990 as music editor. In 1999, he took on a new role, full-time media reporter, as author of a column called The Message. In 2008, he became the lead writer for Westword‘s news blog, The Latest Word, a position he held until January 2023. Michael continues to freelance for Westword, covering everything from business to sports and the media; he also contributes to Jazziz, a national music magazine. He holds a bachelor’s degree from what is now Colorado Mesa University and master’s degrees from the University of California, Los Angeles, and Northwestern University.

michaelrobertscolo@gmail.com

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