Paid Parking and Eight More Bad Money-Making Ideas for the Cherry Creek Mall
Starting this week, the Cherry Creek Shopping Center will begin charging for parking — not just in the structure, but in the outlying lots as well. (Sorry, Safeway.) Sure, the first hour is free, but who goes to the mall for less than an hour? The entire concept of a mall (and the ’80s) is based on sticking around and making a day of it. You might think that a dying concept like an indoor mall actually charging more would be a bad idea. And in that, you would be right. It’s like SeaWorld raising ticket prices. It’s like the rates for landlines going up. It’s like…well, like a very bad idea. In the spirit of what Cherry Creek laughingly refers to as “Smart Parking,” here are eight other very unwise charges that the mall could institute in order to increase revenue.